Development of a Communications Plan for a Corporate Website Launch

AWARDS CEREMONY FOR MEMBERS OF PARLIAMENT AND PROVINCIAL LEGISLATORS AT UNISA on 18 November 2011 GOVERNANCE AND LEADERSHIP PROGRAMME DRAFT COMMUNICATIONS PLAN Background An awards ceremony will be held on 18 November 2011 in Pretoria for 158 Members of Parliament and Provincial Legislatures who have completed the Governance and Leadership Programme. The programme is offered under the auspices of the University of South Africa (UNISA). A total of 293 MPs and MPLs registered for the programme initially but some could not complete their studies on time. The Programme is supported by the South African Legislative Sector, under the guidance of the Speakers’ Forum and Public Administration Leadership Academy, PALAMA. Communication Objectives Parliament considers the role of public representatives to be central in exercising its role as the supreme law-making body in the country. As such, Members of Parliament and Provincial Legislatures need to acquire the requisite skills and competencies that will enable them to approach their work more judiciously and to participate more effectively in Parliamentary processes of law-making, oversight and public participation. Target audience Members of Parliament Members of Provincial Legislatures Speakers’ Forum SALSA General Public Key Messages †¢ The Capacity Building Development Programme enhances Members’ ability to execute their constitutional responsibilities more effectively †¢ Members are able to analyse policy, legislation, strategy more effectively †¢ The role of Parliament and Provincial legislatures is considerably enhanced in the public arena †¢ The South African public gains confidence in the ability of MPs and MPLs to execute their public duties in a responsible manner COMMUNICATION TOOLS Internal Newsletters (Parliament, Legislatures and PALAMA) (Responsibility: Michael Ralo, Gerbrecht van Heerden, PALAMA and provinces) †¢ Intranet and website (Parliament, Legislatures and PALAMA) (Responsibility: Michael Ralo, Gerbrecht van Heerden, PALAMA and provinces) External †¢ Media statement (Radio, TV and print) Action: Media statement drafted, waiting for approval Action: TV, radio and print interviews to be arranged from 14-18 November 2011 Speakers scheduled for interview include the following Members of the Reference Group on Training: Deputy Speaker: National Assembly, Ms NC Mfeketo Deputy Speaker: Free State Legislature, Ms MA Tsopo Speaker: Limpopo Legislature, Mr KA Phala Deputy Speaker: Eastern Cape Legislature, Ms N Moerane-Mamase Deputy Speaker: KwaZulu-Natal Legislature, Mr M Mthimkulu PRINT MEDIA The Star Citizen Beeld Sowetan Daily times City Press Sunday Times Sunday World RADIO & TV Jacaranda Kaya FM yfm SABC Radio News Metro FM Thobela Motswedi Ukhozi Umhlobo Wenene Mohlodi Ligwalagwala SABC TV News Radio 2000 Radio 702 (Responsibility: Michael Ralo, Abe Mokoka – Gauteng Legislature, Sanelisiwe Mbhele – PALAMA and provinces) †¢ Event (Graduation ceremony and gala dinner and photography) (Responsibility: Msimelelo Nyikana, Millie Daweti and Task Team) †¢ Sector-wide publications (Responsibility: Michael Ralo, Parliament) †¢ Sector Annual Report (Responsibility: LSS)